As a leader, you need a clear goal for your hub so that you can keep focused and clearly communicate it to your team and wider network.
Your vision statement describes what the hub aspires to and the change you want to achieve. Stating your vision allows you to look forward and consider what success looks like.
It is complemented by the mission statement, which provides the detail on how you will achieve your vision and who will benefit. Remember to include the social and environmental contribution you want to make, as well as what business success looks like for your hub.