NESTA The Creative Enterprise Toolkit

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In realising your business idea you take risks, solve problems and make ideas happen. This is what business is really about. In a rapidly changing world opportunities are many and so are the risks.

Having a clear focus, perseverance and passion for what you want to achieve will help you along the way: “The best way to predict the future is to create it… In every success story, you will find someone who has made a courageous decision.” (Peter F. Drucker, educationalist and author).

Starting a business can be daunting. Becoming familiar with business language and processes will help you, and allow you to articulate and discuss your ideas confidently with partners, suppliers and customers as well as business support agencies.

Traditional methods of developing a business involve engaging with bank managers, business support agencies, family and friends, and they’re all likely to ask you to develop a business plan – particularly before investing in your idea.