Creativity is found in all societies and countries – rich or poor, large or small, advanced or developing. The word “creativity” is associated with originality, imagination, inspiration, ingenuity and inventiveness.
In the contemporary world, a new development paradigm is emerging that links the economy and culture, embracing economic, cultural, technological and social aspects of development at both the macro and micro levels. Central to the new paradigm is the fact that creativity, knowledge and access to information are increasingly recognized as powerful engines driving economic growth and promoting development in a globalizing world.
